Demonstrating Intent Forrester Organization Statistics 
DiscoverOrg
AUGUST 7, 2018
Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.). Demand Gen Report, 2016).
DiscoverOrg
AUGUST 7, 2018
Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Translation: If your competitors haven’t already invested in Intent data, they’re thinking about it.). Demand Gen Report, 2016).
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