Remove Demonstrating Intent Remove Education Remove Lead Qualification Remove Pricing
article thumbnail

How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest. This enables you to prioritize leads with a higher likelihood of conversion into paying customers. billion (Polaris).

article thumbnail

Marketing Funnel vs. Sales Funnel: A Complete Guide

Ledger Bennett

The funnel leverages messaging, intent, and consumer mindsets to match with their creative assets. A marketing funnel is the journey that your audience goes on through their research, education, information and decision making process. It helps let the client easily learn the mindset of the user and where they fall in their decision.

article thumbnail

How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

During your Buyer’s Journey workshop, take notes on content that you may need to create for each stage to help move your leads through those stages. Review Lead Qualifications. A common mistake marketers make in lead qualification is assuming every action a prospect takes qualifies them as a lead for sales.