Intent Data: The Good, the Bad, and the Illegal
Terminus
SEPTEMBER 22, 2019
Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. .
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