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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

First-party data is a no-brainer and teams will typically supplement with either second or third-party intent data. Second- and third-party data usually come in the form of simple documents, like CSVs and Excel files.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A data lake can include structured data from relational databases, semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio, video). It could be a report, a document, or any other connecting block of an overall project.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

A data lake can include structured data from relational databases, semi-structured data (CSV, logs, XML, JSON), unstructured data (emails, documents, PDFs), and binary data (images, audio, video). It could be a report, a document, or any other connecting block of an overall project.

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4 Gamechanging Benefits of B2B Marketing Platforms Every Marketer Should Know

Albacross

B2B marketing platforms are all the rage these days. These platforms often bill themselves as one-stop shops when it comes to marketing. Lead generation ? Lead scoring? Lead nurturing? The average B2B marketing platform can do all that, and more. Image source. Visiting your website multiple times.