Adobe Experience Cloud Blog

MARCH 19, 2020

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns. Engage Leads That Demonstrate Intent .

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

NetLine

DECEMBER 18, 2023

One way to employ split-testing with your intent data is to test different headlines on landing pages, like “Best Accounting Software for Small Businesses” versus “Accounting Software to Scale Small Businesses,” based on the consumption behaviors from prospects who’ve registered for Webinars comparing software solutions.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. This interaction happens throughout the customer journey and across brand touchpoints as the customer interacts with a company. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84