NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Nothing worse than spoiling a strong intent signal because you were overeager. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SalesIntel

AUGUST 14, 2023

Retarget with Intent In addition to using B2B display ads for building brand awareness, another powerful mechanism in the market allows you to differentiate between display for branding and display for harvesting demand – much like search. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84