10 New Year’s Resolutions to Improve Customer Experience
Kapost
JANUARY 6, 2017
Firmographic and demographic fields are key for segmentation, lead routing, and analysis. If you sell to SMB the match rate is expected to be lower (<40%). A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” According to Wikipedia , 80-90% of all data is unstructured.
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