SalesIntel

JANUARY 10, 2024

But mediocre data can deplete your marketing budget – or, worse, your client relationship. Quality and validation go beyond basic demographic criteria. You might call it your relevant market or your sales addressable market.) This approach engages your audience better and leads to more successful deals.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Convert

SEPTEMBER 30, 2020

When you know a customer’s demographic information (such as their location and gender), purchase history, and preferences, you can ensure your emails are written specifically with those data points in mind. When a marketing email is personalized and targeted, businesses see above-average open rates and click-through-rates.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

GreenRope

JULY 21, 2020

Consumers can trust the market. Marketing automation and ticketing are two essential tools for any brand trying to navigate the challenges of digital transformation. Marketing automation allows companies to nurture relationships by creating intelligent, dynamic brand interactions.

Marketing Automation Services 52

Marketing Automation Services Digital Asset Management Work Management Marketing Management 52

seo.co

DECEMBER 18, 2020

Or local businesses that haven’t yet dabbled in online marketing? Some seek to tackle the whole world as their market; others start small by targeting their local region. You only qualify for this option if: Your business as a mailing address. Local SEO has caught the attention of search marketers everywhere.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117