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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

APRIL 13, 2012

Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. The best SEO tools encompass a number of modules that cover the entire process, from keyword research, and identifying site code issues, to blog and directory research for backlink management.

Paid Content 100
Paid Content Top of Funnel Marketing Funnels Lead Generation 100
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Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring. Asset Scoring.

Lead Ranking 48
Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48
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