funnel Blog Demographics Marketing Automation Reachforce 
NuSpark Consulting
APRIL 13, 2012
So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Pre-Funnel: Attracting audiences before they have determined need. Funnel Entrance: Targeting audiences who are exploring solutions. Funnel Management: Qualify and nurture leads until they become real sales opportunities. .
Adobe Experience Cloud Blog
APRIL 7, 2016
Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. As you implement lead scoring in your marketing automation platform, think about creating metrics based on: Demographic or Firmographic Scoring.
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