Valasys

AUGUST 12, 2019

Since ABM requires more account-level personalization than traditional methods, it has historically been a dearer practice for the marketers more to implement an ABM program. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Accordingly, personalized campaigns can be created for the prospects. Stories can break the dignity of a person. According to Forrester, brand equity is considered an important metric by 15% of the B2B executives.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? That's why I mentioned that even though I'm showing in my table my personal ranking of these tools, it's meant to be just a starting point. Sentiment: How much are you willing to automate verse check by hand?

Social Media 157

Social Media Media Paid Content Work Management 157

Navigate the Channel

JUNE 7, 2023

Using digital allows B2B companies to refine their marketing efforts and tune them to their audiences, demographically and psychographically and—of course—geographically. Digital marketing is a goldmine for creating a more personalized and engaging customer experience. An excellent example is geo-targeted paid ads.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65