Demographics Differentiation Narrowcasting Segmentation 
Choozle
JANUARY 23, 2024
While AI was a prominent topic, some mature tech companies focused on embedding AI into larger solutions rather than highlighting it as a single point of differentiation. This method involves a deep analysis of various data points, including consumer behaviors, preferences, and demographics, to inform the customization of ad content.
Webbiquity
FEBRUARY 23, 2012
Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. Who to follow on Google Plus?
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