Zoominfo

OCTOBER 21, 2021

Implementing a sales funnel helps business development leaders understand its entire sales cycle. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. In turn, small insights inherently uncover areas for incremental improvements within the process.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Engagio

JANUARY 14, 2021

Here’s what you want to do to identify what accounts you want to go after: Start by asking yourself the following questions: Does the account fit my ICP (ideal customer profile) or my TAM (total addressable market)? Then, set FIRE to your Sales strategy! What does predictive analytics say about my best accounts?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45