Act-On

APRIL 29, 2024

Lead scoring is a type of segmentation. And while it’s commonly used to determine MQL thresholds , lead scoring can also be used as a layer of segmentation to power marketing automation. What’s more, AI-driven lead scoring and AI-powered segmentation are pushing lead management into new, exciting directions.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Act-On

APRIL 26, 2024

Get everyone aligned with a clear customer journey map : a picture of the most important touchpoints they encounter and steps they take as they move from would-be lead to loyal customer. Pull out your customer journey map and start to assign points to the different behaviors you can track for your leads. Need more ideas?

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

thePoint

AUGUST 24, 2020

Marketing and sales needs to collaboratively agree on the definition of a marketing qualified lead (MQL). Consider that “61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be sales qualified” (source – Marketing Sherpa). What is a MQL (marketing qualified lead)?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

Hubspot

NOVEMBER 28, 2023

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Consistent communication and feedback loops fine-tune criteria and scoring mechanisms to optimize the quality and conversion rates of leads. The secret sauce? Start with these criteria.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

RDIGS

JULY 11, 2023

Let’s define three common categories in B2B lead qualification: MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead), and PQL (Product Qualified Lead). Understanding these distinctions is crucial for effective lead management and conversion.

Lead Qualification 40

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 40

Outbrain

JANUARY 13, 2020

When building your internal lead funnel, make sure to have a clear distinction and accountability between the parts managed by the Marketing and Sales departments. In the example above, MQL, or Marketing Qualified Leads, is the stage when Marketing hands off the leads to the Sales team.

Lead Ranking 56

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 56