Valasys

MAY 27, 2019

ABM focuses on optimizing marketing mediums by focusing on individual accounts rather than leads, channels or products through the unification of the entire buyers’ journey from online research to (re) purchase, to advocacy. It also helps in discovering new accounts through leads by focusing on individual leads which in turn helps ABM.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Despite all their posting, launching, and running up the corporate card, few visitors become leads. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Despite all their posting, launching, and running up the corporate card, few visitors become leads. As we’ll explain in this guide on how to market a startup, success takes more than just checking boxes and ‘being on Twitter.’

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65