Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Personalize your Website or Create Microsites. Easy navigation is said to encourage leads.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363