TrustRadius Marketing

OCTOBER 3, 2022

However, downstream second-party intent data is a much richer form of second-party intent data that consists of true in-market signals from users consuming high-quality product-related content, such as reading reviews or comparing products and pricing. This is how we know these are in-market buyers closer to a purchase.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Reviews as a gateway to buyer intent. Are they accessing pricing data?

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Bottom-of-the-funnel and in-market buyers. Our intent signals are more detailed, down-funnel and actionable for retention efforts since they are only representative of in-marketers researching your product or your competitors. . Gain insight on product purchase intent. Nurture existing customers.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52