KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

MAY 1, 2019

As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Previous research has indicated that marketers and sales teams are coming closer together to achieve similar goals, such as demand generation.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

NOVEMBER 29, 2017

As high-tech marketers turn to ABM, agency-based marketers continue to deploy this tactic in an effort to generate ROI. Demandbase surveyed 400 agency marketers earlier in 2017 to gauge their use of ABM. Investment in a content management system and campaign management tools were a close second and third.

Account Based Marketing 198

Account Based Marketing ABM Work Management Demand 198

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. Evaluate Marketing Technology You’ll Need.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269