DemandBase, Forrester, RFP and Sales Management

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

Efficiency

Efficiency Account Based Marketing Sales Qualified Leads DemandBase

The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing is playing a bigger role at the bottom of the funnel. Increased focus on post-sale revenue.

Sales Management

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution

B2B Marketing Zone

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

The Future of B2B is Changing. Are You Ready?

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