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Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

Efficiency 71
Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71
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The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

Potential buyers signal interest in the form of what they’re reading, long before they’ve identified solutions and visited a corporate website or begun a formal RFP process. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. appeared first on Account-Based Marketing – Demandbase. Will you adapt?

Sales Management 126
Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126
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