DemandBase, Forrester, Outreach and RFP

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

DemandBase

Forrester

Outreach

RFP

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

Efficiency

Efficiency Account Based Marketing Sales Qualified Leads DemandBase

The Future of B2B is Changing. Are You Ready?

Engagio

OCTOBER 13, 2020

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Many reps are adopting tools like Outreach, SalesLoft, and Yesware, and by some estimates, these high-velocity sales reps can send 1000+ emails per month each using these platforms.

Sales Management

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Marketing Zone

Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

The Future of B2B is Changing. Are You Ready?

Webinars

Stay Connected