PathFactory

MAY 3, 2022

Companies can shorten sales cycles by having prospects onboard and educate themselves. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Everyone has pivoted to an ABM/ABX strategy. Account-based marketing has taken a front seat to former traditional nurture stream-only methods.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

PathFactory

MAY 2, 2022

A large percentage of the buyer journey is spent on self-education and research from marketing-generated content and managed channels,” said Dev Ganesan, CEO of PathFactory.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Bound360

JANUARY 18, 2018

Demographic – Individual attributes such as seniority, functional area, education, income, gender, and age. Partner examples: ClearBit, Kickfire, DemandBase, Bombora. Partner examples: Marketo, Eloqua. Partner examples: Bombora. Intent – Individual intent based on trends in offsite research performed prior to visiting your site.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 14, 2016

Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Mobile Video. SnapApp is positioned well for this. Sales Enablement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62