Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. The Definitive Guide to Lead Nurturing from Marketo.

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Industrial Marketing Today

NOVEMBER 9, 2010

From Marketo : Lead Scoring Success Kit. on demand webinar). I hope you find these resources helpful. Note: Some of them do require you to register before downloading). Lead Scoring Cheat Sheet. Best Practices in Lead Scoring. Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Leads. (on

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Industrial Marketing Today

FEBRUARY 12, 2012

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Those are great but your customers are going to demand more than that if you sell to OEMs, system integrators and design engineers. Manufacturers find it difficult to produce good lead nurturing content.

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