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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. This introduces yet another source of sample bias. Obviously, however, the quantities are too small and sample bias too significant to break out results by vendor.) Again, we have to consider sample bias. Fair enough.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Market2Lead, Manticore Technology and Silverpop all introduced major interface upgrades.