Marketing Automation System Trends: What We Found in the Raab Guide
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Market2Lead, Manticore Technology and Silverpop all introduced major interface upgrades.
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