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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I Here’s the problem.

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B2B Marketing ROI

Online Marketing Institute

There is of course a lot more than deliverability that goes into an email service provider evaluation (feature set, ease of use, services component, etc.) Hidden links in noscript tags certainly fall into this category. In the grand scheme of things, 38 minutes for salesforce.com to get everything back up is pretty impressive.