Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen
Martech
JANUARY 29, 2024
Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead. Dig deeper: 6 winning strategies to shorten your B2B sales cycle Get MarTech!
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