Digital B2B Marketing

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Thought Leadership Marketing is an Oxymoron

Digital B2B Marketing

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Filed under: Branding , Demand Generation , Rants. I work with B2B clients on media and integrated marketing programs.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

According to Wikipedia, Ford has 164,000 employees. The first 27 employees of Ford listed in Google+ search results (excluding Scott Monty) are in 9,923 people’s circles. Many people separate their business and personal activity. Having employees share your businesses content may require changing corporate and employee culture.

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