Demand Generation Market2Lead Product Segmentation 
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In
Customer Experience Matrix
JANUARY 31, 2010
When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.
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Customer Experience Matrix
JUNE 30, 2010
To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. rather than marketing automation.
Customer Experience Matrix
AUGUST 3, 2010
This is critical in large organizations, where regional and product groups may be responsible for different market segments and where users will have different functional specialties and approval authorities. Market2Lead had something similar but is no longer sold.) available to different user groups.
Customer Experience Matrix
MARCH 2, 2009
To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. A simple campaign would do this for a single product, offer, customer segment and region, while a complex campaign could involve several of each.
Customer Experience Matrix
MARCH 4, 2009
This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.
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