Customer Experience Matrix

SEPTEMBER 1, 2010

Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 2, 2009

To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. So, having run out of reasons to delay, let me present the results.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

SnapApp

JUNE 5, 2018

There are many benefits to having a symbiotic marketing and sales relationship: Sales teams can send a link to every prospect who asks a specific question. Marketing can create targeted content to fill gaps at pivotal points in the sales cycle. 61% of B2B marketers find generating high-quality leads as their biggest challenge.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81