Remove Demand Generation Remove Lead Nurturing Remove Loopfuse Remove Media
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Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

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SMB Marketing Automation: Getting Started with Content Strategy

NuSpark Consulting

I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. Content Audit.

SMB 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Matthew Quinlan , VP Field Operations, Loopfuse. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Demand Generation? These are the trends that are mentioned most often: Improved ROI & Reporting.

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B2B Lead Management Market Heats Up

Online Marketing Institute

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. That I’m sure to hear about them since I know I’ve missed adding many to this list.) IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs.