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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

They forgot to first set a strategy that carefully targets prospects with relevant messaging. The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). Automating the “garbage in, garbage out” marketing approach benefits no one.”

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Nurturing With Brian Carroll (blog post). blog post).

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Lisa Cramer. LisaJCramer.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Lisa Cramer. LisaJCramer.