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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

This is also an opportunity to double-down on the precision of your ABM programs – who you are targeting and why, which messages are being shared, when, and why, as well as how tightly you are coordinating communication between your sales and marketing teams. Revisit your target account lists. Some industries (e.g.

article thumbnail

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

This is also an opportunity to double-down on the precision of your ABM programs – who you are targeting and why, which messages are being shared, when, and why, as well as how tightly you are coordinating communication between your sales and marketing teams. Revisit your target account lists. Some industries (e.g.