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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Additionally, ABM marketers need to support the elongation of sales cycles within their target accounts. We’ve certainly seen some drop-off in terms of efficiency, so making certain that we double down there will be important. CMO, InsideView, Author. Another tactic we’re seeing increase is our SDR outbound.

article thumbnail

What B2B Marketing Tactics are working right now during COVID-19?

Engagio

Additionally, ABM marketers need to support the elongation of sales cycles within their target accounts. We’ve certainly seen some drop-off in terms of efficiency, so making certain that we double down there will be important. CMO, InsideView, Author. Another tactic we’re seeing increase is our SDR outbound.