Demand Generation InsideView Media White Paper 
The Point
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves.
Vidyard
JANUARY 5, 2017
Flipping their funnel wasn’t easy, but once Bianchini and her team had decided on account based marketing for targeting their key accounts, it was time to build out a plan to turn ideas into reality. Step 1: Choose Your Accounts. “First off, identify accounts. And she does it in five easy steps.
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