chiefmartech
APRIL 11, 2016
In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. This list may be ranked in order of priority, urgency, or interest.
The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links - B2B Ideas @ Work , September 16, 2010 With inbound marketing, instead of having a single basketball player toss in the ball, it’s like the whole arena is making inbound passes to your website. InsideView (8). Why is that?
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