Why You Need to Be Careful With One Feature of the New Demand Waterfall
B2B Marketing Directions
AUGUST 27, 2017
SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.
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