Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. As with 54%, this can impact on the reach and scale of your target account list (TAL).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

FEBRUARY 23, 2022

PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns. PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns. PureABM takes an account-based approach to programmatic ad delivery, ensuring only the most relevant, high-opportunity prospects lay eyes on your digital ads.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Martech

MARCH 11, 2024

While this approach works well for roughly 5% of actively in-market buyers, it creates a poor experience for the remaining 95% of future customers who aren’t yet ready to buy. Only 5% of our market , is ready, willing and able to consider buying our product. But for everyone else, it’s a pretty crappy experience.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

Anteriad

DECEMBER 14, 2022

There’s also generative image and video AI that can help create great creative when you don’t have time or resources to do it all yourself. Personalization is a hot topic in B2B marketing. It helps us collect information about in-market prospects and drive engagement by resonating with a prospect’s business needs.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Metadata

JANUARY 18, 2023

Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution. The content angle here taps into audiences and channels with existing intent—think paid listings on Capterra, PPC ads, and remarketing. Can you invite certain customers to events or dinners?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52