Demand Generation, Forrester, In-market Prospects and Sales Management

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Demand Generation

Forrester

In-market Prospects

Sales Management

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Obviously the core of every ABM strategy is the account list. Finding in-market buyers to pass to sales. 33% lift in win rates.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

B2B Marketing Zone

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

Content + Intent Data: The Rise of First-Party Data

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