Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Examining today’s Sales challenges. By this time, they may have missed their window of opportunity.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Vidyard

DECEMBER 10, 2019

Met the Godfather of demand gen? Or been on a dating show for… features? Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Best Video Marketing-Based Demand Campaign: True Influence. Have you ever Skyped in space? What gag will be next?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. People believe you need deep pockets to start with account-based marketing and create a successful campaign.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Strategic-IC

SEPTEMBER 17, 2022

Educating and Enabling Sales. This is one of the ‘hardest parts’ of ABM according to Amber Bogie , Director of Global Demand Generation at Reachdesk. Sit down with your VP of Sales. For example, instead of MQLs and SQLs (Marketing or Sales Qualified Leads), you should measure: MQAs (Marketing Qualified Accounts).

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45