Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
Customer Experience Matrix
SEPTEMBER 23, 2009
demand generation vendors: Eloqua , Silverpop , Marketo , etc.) The problem here is that the Web analytics vendors and demand generation vendors are largely SaaS systems, so both hold the integrated customer data outside of the client’s own data center. Thus, the business-oriented marketing automation vendors (i.e.,
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