Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 shannan0 : segment your data (leads) for optimal success based on ideal targets and existing customer profiles. Who does it target, problem it solves, how do you distribute?

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Like who’s going to get this lead.

Work Management 73

Work Management Marketing Management Budget Programs Marketing Budget 73

NetLine

DECEMBER 1, 2020

Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan! First, it has become more closely related to demand generation. In addition to using NetLine, what are your other strategies for lead generation?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

ANNUITAS

MARCH 11, 2014

Consider just one of the pieces of the stack, the marketing automation piece – a business application that could potentially touch demand generation, field marketing, content marketing, sales, and more. There needs to be an inherent understanding of how modern Demand Generation Programs work. Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Customer Experience Matrix

OCTOBER 13, 2008

I won’t claim a direct cause-and-effect relationship, but is it really just a coincidence that the stock market finally had a good day exactly when my new Guide to Demand Generation Systems is about to be released? The Guide itself has been circulating in draft among the vendors for about two weeks. Think about it.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Lead Scoring 120

LeanData

OCTOBER 13, 2016

SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. I read somewhere recently that modern battleships can operate with just three or four people,” added Ezzo, the vice president of demand generation at Host Analytics. But hear him out. Ezzo makes a very good point.

Work Management 40

Work Management Lead Scoring Lead Ranking Marketing Management 40

LeanData

OCTOBER 13, 2016

SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. I read somewhere recently that modern battleships can operate with just three or four people,” added Ezzo, the vice president of demand generation at Host Analytics. But hear him out. Ezzo makes a very good point.

Work Management 40

Work Management Lead Scoring Lead Ranking Marketing Management 40

LeanData

OCTOBER 13, 2016

SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. I read somewhere recently that modern battleships can operate with just three or four people,” added Ezzo, the vice president of demand generation at Host Analytics. But hear him out. Ezzo makes a very good point.

Work Management 40

Work Management Lead Scoring Lead Ranking Marketing Management 40

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software. Tweet This Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Customer Experience Matrix

SEPTEMBER 5, 2008

I have mostly been focused this week on formats for the new Demand Generation Guide. The issue I’m wresting with is still how to present vendor summaries. As of last week’s post , I had decided to build a list of applications plus some common issues such as vendor background, technology and pricing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 18, 2008

Instead of defining scenarios for all types of demand generation processes, pick a single process and just analyze that. Thus, you still need to do a great deal of work to get metrics on one task, and that task isn’t necessarily representative of the relative strengths of the different vendors. But who would believe them?

Demand Generation 120

Demand Generation Marketing Automation Services Demand Work Management 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Manager, Inbound Marketing, Marketo. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. SMB and Distribution.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. SMB and Distribution.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

chiefmartech

APRIL 11, 2018

Increase your branding awareness as a thought leader in your market by creating a content machine that supports a broad content distribution strategy. Demand Generation. Establish marketing lead gen and lead nurturing programs that capture early-stage leads and qualify them through the marketing-sales funnel.

Top of Funnel 50

Top of Funnel Enterprise Management Planning Paid Search Agency 50

Marketing Insider Group

MARCH 17, 2011

Below is the list of variables we consider when creating content; during the planning cycles, we go down the list to make sure we are considering everything. You might think of more (which I’d love to hear about), but this list serves as a good guide for organizations looking to jump into the content game.

Top of Funnel 100

Top of Funnel Paid Search Agency Work Management Psychographics 100