Demand Generation, Display and Manticore

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring

Lead Scoring Lead Ranking Demand Generation Work Management

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

MARCH 4, 2009

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another.

Demand Generation

Demand Generation Lead Scoring Lead Ranking Manticore

B2B Marketing Zone

Demand Generation Usability Scores - Part 4

Demand Generation Usability Scores - Part 3

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