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Your Questions About ABM — Answered!

The Mx Group

If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it could be an effective tactic for you. Do you have any economical suggestions for managing offline data and IP targeting? How do we decide which to target?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100
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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Jessica Cross. Laura Goldstein.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. You can check out her video profile on the IBM site here. Elyse DeVries.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. You can check out her video profile on the IBM site here. Elyse DeVries.