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Demandbase: Converting More Web Visitors into Leads

The Point

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

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Trends in Pipeline Marketing and Why They Matter

Canadian Marketing Association

It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan. Tools include CRM tools, your website, marketing automation and on top of that other campaign and deployment measurement tools, such as Demandbase, Uberflip or Bizable.

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