PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Social Triggers.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Inbox Insight

APRIL 19, 2021

This article explores the emerging applications of Content Intelligence that leverage AI and tech innovation to transcend common targeting obstacles and forge new ways of segmenting your accounts into better yielding opportunities. As with 54%, this can impact on the reach and scale of your target account list (TAL).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

B2B Marketing Directions

SEPTEMBER 26, 2021

As I wrote in a recent post , identifying all potential growth opportunities is far less likely to occur when marketing and other business leaders fail to take an expansive view of their market. And it's unlikely that typical demand generation programs will persuade them to change their position. In This Corner.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Metadata

JANUARY 18, 2023

Which team members, contractors, or agencies aren’t pulling their weight? Look at these cogs in your marketing machine—campaigns, technology, and headcount—and ask yourself the tough question: Can you live without any of them? Can you run 1:1 or 1:few campaigns on LinkedIn targeting specific companies? What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52