Demand Generation Agencies, Trends and Vtrenz

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Demand Generation Agencies

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Vtrenz

Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

Customer Experience Matrix

JULY 25, 2009

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies

First Look at New Marketo Release

Customer Experience Matrix

FEBRUARY 24, 2009

Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly. Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework.

Marketo

Marketo Marketing Automation Services Marketing Management Vtrenz

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Why Most Consumer Marketing Automation Systems Are Not Software-as-a-Service, And When That Will Change

First Look at New Marketo Release

Webinars

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