Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. The general rule is pretty obvious: pick the vendors that people are most interested in.
Customer Experience Matrix
JULY 22, 2010
Or will they simply be crushed as giants from related industries introduce their own products? Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Again, there was already one transaction: Silverpop/Vtrenz in 2007.
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Customer Experience Matrix
JULY 25, 2009
Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. Software-as-a-Service (SaaS) is now the standard model for business-to-business marketing automation (a.k.a. demand generation) systems.
Customer Experience Matrix
FEBRUARY 24, 2009
release of his flagship product, scheduled for March 3. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly. Tags: usability assessment marketing automation marketo lead management demand generation.
WebMarketCentral
MARCH 3, 2009
With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.
Online Marketing Institute
JULY 31, 2009
While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. Here’s the problem.
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