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Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

You can follow him on Twitter @ dandade. . “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen.

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.