Remove Demand Generation Agencies Remove Marketing Leads Remove Salesforce.com Remove Tactics
article thumbnail

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. All-hands discovery session yields important insights, priorities.

article thumbnail

How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. We also have a four-member creative services team supporting the marketing automation team. Director of Marketing at Marketo. “

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. We also have a four-member Creative Services team supporting the Marketing Automation team. Director of Marketing at Marketo. “

article thumbnail

Optimizing Trial Conversion Rates With Lead Nurturing

Adobe Experience Cloud Blog

Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry. For many of them, product trials are an important lead generation tactic. They can do this via the Web Services Interface.

article thumbnail

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. All thoughts are welcome!

article thumbnail

How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. The marketing leads in turn encouraged their teams to use Allocadia.